What We Do
Unlike other firms, BSD is a full-service agency that offers integrated graphic design, Web site development, technology development and implementation—built atop the BSD Online Tools—and strategic campaign and program management services. This means that our entire team of designers, technologists, and strategists will work in collaboration from the start of your project to help ensure your success.
Our integrated approach avoids the confusion, delays, and misaligned expectations that too often bedevil projects divided among multiple specialist vendors. It also helps ensure that your program benefits from all the relevant features and capabilities that we’ve built into the BSD Online Tools.
Web Design & Development: Planning and building your site
Meeting our clients’ goals generally starts with a coordinated mix of graphic design, site development, and technology implementation services, to design, develop, launch, and operate an Web site foyou incorporating the latest in constituency development and advocacy tools. Since 2004, we have developed successful Web sites for over a hundred issue-driven organizations and companies, which has given us a special competency in issue-oriented Web design and development.
The Web site and applications that we develop are implemented on the foundation of the BSD Online Tools, our industry-leading application that powers Web-based grassroots community, advocacy, and fundraising activities for dozens of issue organizations, political campaigns, unions, and corporations. The BSD Online Tools are extensive and versatile, including a content management system and separate modules to support advocacy, fundraising, email marketing, and related programs.
Program Strategy: Campaign management and strategic services
Most BSD programs include online campaign strategy and program management services, to plan and execute constituency development, advocacy, and fundraising campaigns using the BSD Online Tools integrated with your Web site, and to help you integrate the capabilities of your BSD-enabled online program with your existing communications plan.
Our Strategy Team has developed and managed successful online strategies for organizations with both large and small communications budgets, including meeting and exceeding aggressive constituency development, fundraising, and advocacy targets. Our associates work extensively with the BSD Online Tools, and are knowledgeable about how to make the most effective use of the capabilities that are available, and about how to make use of ancillary services and promotional channels such as online advertising, viral video, social networking sites, and blogs.
Technology: The BSD Online Tools
The BSD Online Tools are a tiered Web-based subscription service, which we set up and manage for you. This means you can be up and running almost immediately, with no hardware or software for you to buy, install, or configure. It means that as we improve the tools and release updates, they become available to you. And it means that you can easily link into the BSD Online Tools from your existing Web site, no matter whether it’s hosted by us, by you, or by a third-party hosting provider.
In developing and refining our online tools, we have drawn on our experience in working with organizations like yours, and our understanding of the Web enhancements that they most commonly ask for—Web content management, email outreach, online fundraising, advocacy, community-generated content. For each of these needs, we’ve developed or licensed an industry-leading Web application, and we’ve joined them into a single suite of tools behind a common management interface that makes it easy for you to integrate them with your Web site and manage campaigns.
When you get set up with the BSD Online Tools, you’ll be given login access to the BSD Control Panel – a Web-based administrative interface that enables you to manage the look and feel of your Web site via our content management system, plan and manage campaigns using the tools you have enabled, manage your constituent file, and monitor and track responses and results.
