Email Tools

If your constituent communications rely on email, you can depend on the BSD email tools to give you more features and more reliability, even at high mail volumes.   Our email tools' tight integration with our fundraising and advocacy modules, sophisticated target selection and A/B testing features, and easy-to-use message creation, coding, and tracking tools make them a particularly advantageous choice for high-volume segmented direct response communications programs.

Easy to get started; rich functionality for more complex programs

The WYSIWYG message editor gets you started quickly.  Select target constituents and groups, compose your message, preview, send, and track, with the step-by-step assistance of our online wizard.  Control your message's layout, create personalization, embed images and links -- all without HTML or specialized programming skills.

Our email tools interact seamlessly with the rest of the BSD Online Tools.  And since your Web site users are automatically added to constituent groups when they sign up online, and can manage their own online subscription profiles, your BSD-enabled Web site gives you ready-made segments for email communication regarding fundraising, advocacy, or other important organizational goals.

Test, re-test, and roll out

Take action in real time to test, optimize, and roll out your campaigns in the way that will yield the best results for you.  With integrated A/B testing and source coding, the BSD email tools are the ideal foundation for systematic, segmented, test-oriented direct response programs.  And because the results are available in real time, you can make immediate optimizations -- even on messages that are already queued for sending -- that lift your clickthrough rate or average gift as soon as the intelligence is clear.

Revisit your results across drops, campaigns, and programs at any time, with our statistical dashboard and report builder.  See open rates, clickthroughs, average gifts, and more, and compare segments and campaigns to inform program decisions.  And aggregate statistics can be downloaded to Excel or your analytics system to aid in drawing conclusions about cross-channel performance.   

The industry's best reliability index, even at high volumes

BSD's redundant, high-availability email server infrastructure routinely processes millions of email messages an hour, ensuring that your messages will flow steadily from our servers into your recipients' inboxes.  And our anti-spam whitelist relationships -- among the strongest in the industry -- make sure that your email is deliverable, even to Internet service providers with high diversion rates.

In 2007-8, BSD's email tools have been tested in the high-demand environment of a U.S. presidential primary race.  Obama for America has generated well over two billion email messages using the BSD Mass Emailer over the course of the campaign -- emails that have formed the backbone of the campaign's record-breaking fundraising program, mobilized volunteer and GOTV activity, and solidified the Senator's constituency and community in all fifty states.