Build a Constituency
Develop a loyal, active community by combining outbound email, search marketing, and other prospecting channels
Especially if you depend on online contributions to fund your operating budget or programs, or on member and supporter activism to further your policy goals, you need a strong, committed, and (in most cases) growing membership to be successful. Part of Blue State Digital's commitment to our clients is our involvement in helping you set clear growth targets, establish a path to achieve them, and then monitor your progress along the way, through search marketing and innovative viral prospecting programs, ongoing communications with your existing constituents, and action opportunities calculated to help increase involvement and loyalty.
Our Strategy Team can help you devise a growth strategy that will take maximum advantage of your organization's assets and of all the channels available to you, even unconventional channels that you might not expect to be available or productive. (Our program for Senator Ted Kennedy has generated over half a million views of the Senator's videos on YouTube.) The typical program involves a mix of search marketing and search engine optimization (to help new prospects find your site), page content and layout optimization (to help orient them once they arrive), an outbound email communications calendar (to keep your organization at the top of their mind), ongoing advocacy and other programs (to provide reasons for continuing involvement), and social networking (to provide an emotional foundation for a deepening commitment). Software to power all of these is included in the BSD Online Tools.
In many cases, there is an opportunity to use an attention-grabbing tactic (such as an innovative online application or a memorable video) to create an online buzz that has the potential to go viral, bringing people into your organization's orbit much more quickly and organically than could be achieved via a conventional program. We'll help you identify and take advantage of these opportunities, so that you can grow more quickly and put your new constituents to use in pursuit of your organizational goals.
