Drive the Debate
Your constituents are your most powerful tool ... so use them
Over and over, BSD campaigns end up driving the public debate for regional and national issue organizations, in state legislatures, and in Congress. Since 2004, BSD has been mobilizing constituents to take action on behalf of dozens of nonprofit and advocacy organizations, and we've seen ample results in the legislative and electoral spheres.
Any political action or statement is more impactful if it comes from your constituents, rather than from your organization itself. The BSD Online Tools are designed to help you influence your constituents to take a stand on the issues that matter to you, make that stand public, and convert it into actions that will benefit your cause -- writing letters to legislators and opinion-leaders, posting to your blog, creating and disseminating online video and audio. Outbound email keeps your constituents engaged, blog participation keeps them invested, and public actions (communications, legislative contact, content creation) channel their emotional engagement toward your concrete goals.
The BSD Strategy Team can help you evaluate your issue and policy goals, weigh the online tactics available to you, and help you develop and manage a strategy that will make the most of each member of your committed online community.
